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Case Studies
CMSPI Drives Checkout Page Optimization For Global eCommerce Retailer
Our experts provided guidance to implement new payment methods and maximize the return across the checkout page.
Introduction
The implementation of new payment methods for a $4b global eCommerce retailer illustrates both the challenges and opportunities to turn payments from a cost center into a driver of business results.
Key Achievement
Merchant achieved an annual benefit of $12M accounting for cost savings, reductions in fraud and revenue growth.
The Challenge
Optimize the check-out process globally, incorporating new payment methods to enhance the customer experience.
The Solution
CMSPI conducted an in-depth technical analysis, gathering internal requirements across all functional areas, and led the RFP Management Process to evaluate potential new payment methods.
Using CMSPI’s Checkout Alignment Tool (CAT) we worked the clients cross functional teams across the globe to make smart decisions on which payments methods to accept.
CMSPI’S CAT Selection Considerations include:
- Cost and Performance Impact
- Implementation Requirements
- Market/Sector Usage
- Associated Risk
Finally , we developed the business case with a targeted ROI for the checkout page optimization.
The Result
The merchant successfully added new payment methods, using a selective process by geography to tailor the approach, delivering a $12m annual benefit.
Summary
CMSPI was able to leverage its expertise and leading edge analytics to quickly assess the retry strategy opportunity and provide a clear path forward to deliver $500k in annual savings.