The Challenges
Circle K, like many merchants, faced rising cost of payments acceptance and were managing through a few key challenges, including ensuring correct implementation of pricing components, enhanced visibility into network enablement progress, and preparation for upcoming network agreement renewals. Additionally, the payments team needed greater visibility into payments data across the U.S. and Canada, to make better informed decisions.
The Solution
Using a data-driven approach and market knowledge, CMSPI partnered with Circle K to uncover additional value and recognize areas for immediate optimization. The initial collaboration identified suboptimal application of fees which resulted in an eight-figure rebate (as well as go-forward improvement), enhanced network agreements, and direct contract negotiations support.
CMSPI’s custom-built analytic tools enabled detailed store-level trend analysis. A deep dive report provided clarity on the distinct differences between the U.S. and Canadian markets, so that Circle K’s payments team had dynamic market intelligence coupled with store-level data-driven actionable insights to inform their strategy recommendations to internal business leaders. CMSPI also worked together with Circle K payments leadership to conduct a market assessment of their Canadian operations which resulted in getting approval for a dedicated role managing the complex Canadian market.
The Results
The outcomes were transformative. Together, CMSPI and Circle K achieved an additional $11 million in annual cost reductions, with total forecasted savings exceeding $25 million since the engagement began. This strategic partnership resulted in eight-figure annual cost reductions and a stronger, data-driven payments infrastructure across all North American markets. CMSPI’s unparalleled data analytics provided the Circle K payments team with essential details to substantiate their business acceptance strategy and through the partnership we continue to monitor ongoing optimization opportunities together.