Our Senior Leadership Team

CMSPI is a trusted advisor to hundreds of merchants across the globe. We are proud to be merchant champions, working to improve payments arrangements, reduce costs, and implement innovative solutions for the merchant community.

Brendan Doyle


Brendan founded CMSPI after identifying a gap in the market for a truly independent merchant-centric payments consultancy. He has spent his career passionately campaigning on behalf of merchants.

Alice Lawson

Non-Executive Director

Alice is an Investment Executive at Inflexion where she is responsible for evaluating and executing transactions and supporting the origination of investment opportunities.

Chris Wright

Non-Executive Director

Chris is a Partner based in the Manchester Office of Inflexion where he is responsible for originating, evaluating and managing majority and minority investments across a range of sectors.

Wayne Ashall

Managing Director

As a specialist in complex cross-border payments, Wayne consistently saves clients 6-7 figures annually and is passionate about providing bespoke, optimised solutions for merchants.

Sam Appleby

Director of Business Development

Sam leads the global business development team in identifying, developing, and securing new strategic relationships. He works closely with merchants to form long-lasting partnerships.

Karolina Tallar

Global CFO

Karolina leads the finance team and is responsible for the financial planning & analysis, corporate finance and treasury of CMSPI.

Richard Kyne

Director of Global Consultancy

Richard specialises in overcoming complexities that surround multinational arrangements. He works with some of the world’s largest merchants to improve their payments solutions.

Elley Frost

President - North America

Elley is responsible for the financial and geographical growth of the North American business. She is an industry expert and frequent guest speaker at industry conferences.

Alistair Matthewson

Director of NAM Consultancy

As head of the North American consultancy team, Alistair partners with the world’s largest merchants to provide unrivalled insights into the payments supply chain.

Alex Ellwood

Director of Advocacy & Insights

As head of the advocacy team, Alex is responsible for providing the retail community with strategic, data-driven insights, as well as guiding advocacy/public policy efforts.

Work with the payments experts