Introducing CMSPI’s New Managing Director of Europe, Wayne Ashall

19th February 2019
Wayne Ashall
Wayne Ashall

We sat down with CMSPI’s new Managing Director for Europe, Wayne Ashall, to chat about the things to come in 2019 and sinking his teeth into his new role!

Can you tell us a little bit about your background?

I studied Economics at university, which I suppose is where my interest in business and the merchant community really began. Understanding how businesses work has always been a passion of mine. Before joining the team at CMSPI I worked in a sales focused role for an event management company in Manchester. When the role came up to join CMSPI as a Junior Consultant it felt like a fantastic opportunity to bring together my economics background and relationship building experience.

When did you start at CMSPI, and how has your career progressed?

I joined the team at CMSPI 6 years ago, originally as a Junior Consultant. I progressed from that job through the consultant team, eventually becoming Head of Consultancy for the European business unit and have been lucky enough to manage some of our strategic client relationships over that period. I have managed the consultancy team in Europe for the last two years and am excited to now take on the wider responsibility of growing our business and operations in Europe.

What first attracted you to CMSPI?

I think what initially attracted me to CMSPI was the impressive client base. I was new to the payments industry but was instantly attracted by the prospect of working directly with the likes of Marriott, Starbucks, and other huge global businesses. I was also really attracted by the opportunity to make a tangible difference to our client’s operations and profitability, as well as the huge variety of projects within a niche area. I can honestly say that every day is different at CMSPI and the breadth of projects I’ve worked on and led since joining means every day is exciting!

What advice would you give to your younger self?

I’d tell myself to listen to constructive feedback. I had a tendency to really battle my corner over everything and anything. While that passion is helpful in some circumstances, one thing I have learnt is to listen to all opinions. Those you don’t agree with are as valuable, if not more so, than the ones that agree with you.

What’s your favourite thing about CMSPI?

Definitely the entrepreneurial nature of the business! The responsibility given to all members of the team to come up with ideas is really unique and something I’ve valued throughout my career.

What are you most excited about in 2019?

I’m excited to oversee the continued development of our European team. We have lots of new young talent in the team and myself and the senior team mentoring them is going to be a big focus for me in 2019. We’ve also got some new product development in the works currently, as well as some exciting client projects in the pipeline. 

I’m also so excited for our upcoming Retail Payments Conference 2019 in London later this year. Our event last year was a huge success so I’m looking forward to building on that momentum and delivering an even bigger and better event for the merchant community this year.

Wayne Ashall | CMSPI Managing Director (Europe)

What are your top 3 priorities now you’re officially in your new role as MD?

I’m calling these my 3 P’s. People, Proposition, and Partnerships. People is a no-brainer for me… our team members are the most important part of our business and growing our team is my main focus. By proposition I mean products – the types of projects we are delivering for our clients and our strategy for gaining new clients and retaining existing relationships. Partnerships will also be a big focus for me both internally, working collaboratively, and externally, with suppliers, clients and other relevant industry groups.

What are the greatest challenges facing CMSPI over the next 12 months?

Keeping ahead of the curve with the vast amount of ongoing and upcoming changes to the payments landscape. This is a recurring challenge for us as the payments industry is so fast-paced and unpredictable! Thankfully we have a team of market-leading consultants, analysts, economists and project managers to keep on top of all of this and the new challenges our merchants face.

What advice would you give to any young professionals looking to grow their career?

Probably to remain open minded to new ideas and to be adaptable. I would also encourage young professionals to carefully consider the industry and type of business they are entering when they start a new role, and to not just focus on the role itself in isolation. I knew I wanted to work in a commercially minded role, and I was clear that I wanted to work in an organisation that I could become a major part of and have a direct material impact to its clients. I’m lucky that payments is a really exciting industry to be a part of and as I’ve progressed throughout my career I’ve realised more and more how important that is!

Learn more about our team members