Our analysis of February data illustrates significant transaction failure with the estimated European failure rate on transactions at 31% compared to 33% in January 2021.
While this is a modest improvement, failure rates are still far too high, and, as SCA is enforced on more transactions, merchants risk losing a significant number of sales if these rates do not improve quickly.
Key findings in this update include:
- Estimated average failure rate in Europe at 31% in February
- Estimated annual sales at risk of €96 billion
- The failure rate for Italy is estimated to be at 47%, significantly higher than the European weighted average of 31%