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February 23rd 2021

Strong Customer Authentication (SCA) – Impact Assessment – January 2021

CMSPI’s insights team has been analysing retailer Strong Customer Authentication testing data to show the potential sales at risk and overall readiness of the industry.

Our reporting started back in August – analysis suggested that the average failure rate was 35% across Europe, fast forward to January, we’re seeing 33%.
This is a cause of concern for merchants as enforcement in different countries looms, and failure rates remain worryingly high.

Our updated report provides an insight into particular issues faced by merchants in individual countries and also provides an evolution of estimated metrics such as failure rates and sales at risk by country.

Key findings in this update include:
  • Estimated average failure rate in Europe at 33% in January
  • Estimated annual sales at risk of €102 billion
  • The failure rate for Italy is estimated to be at 50%, significantly higher than the European weighted average of 33%
  • Italy is estimated to have the largest failure rate of all countries considered at 50% followed by Spain and Germany at 39%

SCA Economic Impact Assessment