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May 20th 2020

Subway Chooses Omnichannel Solution Following RFP led by CMSPI

Subway and its franchise owners are set to benefit from a new omnichannel partnership after finalising a Request for Proposal (RFP), managed by CMSPI’s payments experts.


Justin Goes, Regional Director of Europe Subway International, said: “The Subway brand highly relies on all our locations to deliver a smooth customer experience. In order to support our franchise owners to live up to this ambition, we strive for maximum ease of operations, also and in particular when it comes to payments. Working with a central payment technology provider ensures the right performance at check-out as well as maximum flexibility now and in the future.”

CMSPI enjoys a close partnership with Subway and has been the merchant’s partner of choice for ensuring their payments setup truly meets business needs – winning Subway’s Supplier of the Year in 2018.

The payments review and subsequent RFP project required continuous and extensive work from CMSPI’s team – with various data being gathered from multiple countries, suppliers, franchises and more to create a solid view of the baseline solutions. This allowed CMSPI to provide Subway with a superior understanding of multiple stakeholder and franchise needs, as well as to deliver a negotiation process, with many suppliers, to identify the best solution for them. The result was Subway achieving an optimal position with a supplier that can support their business needs and long-term goals across current and future payment channels.

During the RFP process, CMSPI analysed a long list of suppliers to match the capability and objective requirements of Subway, before narrowing it down to a select few. Data on the costs, capabilities, and Nexo compliance of each supplier was then provided to Subway, delivering greater visibility and enabling the merchant to make an informed decision on what was best for the system overall.

Using our unparalleled knowledge of the merchant payments industry and extensive benchmarking database, our dedicated team of payments experts were able to engage directly with suppliers and facilitate productive, in-depth discussions between them and the merchant. Through providing regular updates and engaging continuously with the client, we were able to act as an extended part of the Subway payments team – going above and beyond simply providing a service.

We’re proud to see such a positive outcome from the project, with results that have exceeded the original expectations of the client: and we look forward to seeing how their relationships with both the supplier and CMSPI, as their payments partner of choice, continue to drive value for Subway.

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