The agreement to merge Wa! with Fivory was announced in October last year with the aim of creating a universal mobile app backed by two of France’s biggest banks, retailers Carrefour and Auchan, and Mastercard.
“Developed in conjunction with retailers and with the customer firmly in mind, Lyf Pay covers an extremely broad set of needs: in-store payments, ranging from small local shops to large retail chains; online shopping; friends and family payments; and even charitable donations,” says Carrefour. “By integrating payment cards, loyalty cards and coupons, and displaying news flashes from users’ favourite shops, alerting them to available special offers, and providing information on their expenditure, this new app goes a long way to creating a highly intimate relationship with the consumers it serves.”
Available for installation on any smartphone, the partners claim to have secured the approval of petrol chain Total, plus a number of independent traders, hospitality groups and non-profit charity and student organisations for the nationwide launch later this week.