Our Senior Leadership Team

CMSPI is a trusted advisor to hundreds of merchants across the globe. We are proud to be merchant champions, working to improve payments arrangements, reduce costs, and implement innovative solutions for the merchant community.

Brendan Doyle


Brendan founded CMSPI after identifying a gap in the market for a truly independent merchant-centric payments consultancy. He has spent his career passionately campaigning on behalf of merchants.

Alice Lawson

Non-Executive Director

Alice is an Investment Executive at Inflexion where she is responsible for evaluating and executing transactions and supporting the origination of investment opportunities.

Chris Wright

Non-Executive Director

Chris is a Partner based in the Manchester Office of Inflexion where he is responsible for originating, evaluating and managing majority and minority investments across a range of sectors.

Elley Frost


Elley is responsible for the financial and geographical growth of the North American business. She is an industry expert and frequent guest speaker at industry conferences.

Sam Appleby

SVP, Business Development

Sam leads the global business development team in identifying, developing, and securing new strategic relationships. He works closely with merchants to determine how CMSPI can best help their business.

Karolina Tallar

Global CFO

Karolina leads the finance team and is responsible for the financial planning & analysis, corporate finance and treasury of CMSPI.

Richard Kyne

SVP, Global Consultancy

Richard specializes in overcoming complexities that surround multinational arrangements. He works with some of the world’s largest merchants to improve their payments solutions.

Wayne Ashall

Managing Director - UK and Europe

As a specialist in complex cross-border payments, Wayne consistently saves clients 6-7 figures annually and is passionate about providing tailored, optimized solutions for merchants.

Alex Ellwood

SVP, Advocacy & Insights

As head of the advocacy team, Alex is responsible for providing the retail community with strategic, data-driven insights, as well as guiding advocacy/public policy efforts.

Alistair Matthewson

SVP, Director of Consultancy for NAM

As head of the North American consultancy team, Alistair partners with the world’s largest merchants to provide unrivalled insights into the payments supply chain.

Work with the payments experts