After a customer clicks pay - what goes wrong?
One of the biggest differentiators among retailers that makes-or-breaks customer loyalty happens the moment after they click pay. While the payment is being processed, there are several parties making instantaneous decisions on whether it should be accepted or declined. There is a lot that can go wrong in this process; in fact, ‘false declines’ are far more common than merchants know; CMSPI estimates that 1 in 5 transaction declines online are false, and leave behind a trail of loyal customers who may go to make their purchase with a competitor.
