White Paper: PINless Debit Acceptance

28th February 2018
Alistair Matthewson
Alistair Matthewson

PINless debit acceptance for card not present (CNP) payments gives merchants the option to route transactions via domestic networks instead of being limited to a card’s global network brand. This option has previously only been available to a small number of very large merchants (the likes of Amazon and Uber), but this is changing fast. 

Merchants currently pay an average of $0.92 per transaction in interchange and network fees for Durbin-exempt online debit card transactions. Through domestic debit networks, this could be over 30% less, with competition on interchange fees and low-fixed-cost network fees.

CMSPI estimates significant six or seven-figure savings are available for online U.S. merchants, so now is the time to carefully consider the cost benefits of routing online transactions away from Visa/ Mastercard, and towards alternative networks competing for business.

With $2 billion in potential savings available, card not present merchants have an incredible opportunity to achieve real bottom-line savings with PINless debit routing.

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