White Paper: PINless Debit Acceptance

PINless debit acceptance for card not present (CNP) payments gives merchants the option to route transactions via domestic networks instead of being limited to a card’s global network brand. This option has previously only been available to a small number of very large merchants (the likes of Amazon and Uber), but this is changing fast. 

Merchants currently pay an average of $0.92 per transaction in interchange and network fees for Durbin-exempt online debit card transactions. Through domestic debit networks, this could be over 30% less, with competition on interchange fees and low-fixed-cost network fees.

CMSPI estimates significant six or seven-figure savings are available for online U.S. merchants, so now is the time to carefully consider the cost benefits of routing online transactions away from Visa/ Mastercard, and towards alternative networks competing for business.

With $2 billion in potential savings available, card not present merchants have an incredible opportunity to achieve real bottom-line savings with PINless debit routing.