Darin Good
Global Head of Marketing, United States
Expertise
- Marketing strategy and execution
- Demand creation, capture, and conversion
- Content strategy and implementation
- Account-based marketing and sales enablement
Highlights
- 20 years marketing B2B SaaS technology products and platforms
- Focused on building brand awareness, engaging audiences, driving adoption, and accelerating pipeline and revenue growth
About Darin
With over 20 years’ experience developing and executing marketing, content, and digital strategies for SMB to Fortune 50 brands, Darin’s primary focus as the Global Head of Marketing is amplifying CMSPI’s premium brand, promoting our insights and thought leadership, and connecting our services with the Global 400 Merchants through innovative and engaging campaigns, sales enablement programs, go-to-market initiatives, social media outreach, and trade shows and events.
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