Sam Appleby
Director, Business Development, Manchester, UK
Expertise
- Growth strategy and strategic business development
- Brand awareness and demand generation
Highlights
- Over 20 years’ experience in the payments industry
- Leads up sales for strategic global accounts
About Sam
Bringing more than two decades of expertise in the payments industry, Sam serves as the head of the global business development team. In this capacity, his role entails the identification, cultivation, and acquisition of new strategic partnerships on a worldwide scale.
Sam’s approach emphasizes close collaboration with merchants to gain a deep understanding of their unique needs and challenges. By doing so, he ensures that CMSPI is perfectly positioned to offer tailored solutions that can genuinely enhance their businesses.
